About Us

Uniqueness of Assam Mix as Micronutrient Fortified Energy Dense Food – 1 The only product in this category which has been developed by the Department of Food & Nutrition, Assam Agricultural University, Jorhat -13. The University is renowned for quality academics, research and extension activities. 2. It has been Clinically tested and proved over a period of 30 years that it is nutrient dense food having all essential nutrient required for child’s overall growth and development. 3.The product is pre-cooked and requires no additional cooking. It is ready to eat and easy to feed the child. 4.The product is neutral in taste without any added sugar or salt. This has a major implication in saving the child population from developing diabetes and cardio-vascular diseases in adult stage of life as recent research has claimed. 5.Bureau of Indian Standard (ISI) – IS11536:2007 certified. We are the sixth company in India that has been awarded the license. 6.The protein content in Assam Mix is higher than any non-milk based weaning food available in the market.

Aasray Concept Foods is SME Food Industry situated in District of Kamrup, Assam

  • Manufacturer of Nutritious Health food for all section of society
  • Established in the year 2010
  • ISI 11536 Certified. License No. CM/L-5638882
  • License No.: 10312002000002 under FSS Act’2006
  • ISO 22000 and HACCP Certified
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We want to remove the malnutrition from the kids of 6 months to 6 years, which is the most crucial stage of healthy physical development.

 

Keeping the above aims and objectives in mind, we associated with Assam Agricultural University (AAU) mainly to enable us to develop a suitable product using the locally acceptable raw materials.

Assam Agricultural University (AAU), an institution of higher technical learning in the field of Agriculture Science established under Assam Agricultural University Act 1968, situated at Borbheta, in the district of Jorhat, Jorhat – 785013, Assam. For more details on the University, please log on to – www.aau.ac.in

Keeping the aims and objectives in mind, we associated with Assam Agricultural University (AAU) mainly to enable us to develop a suitable product using the locally acceptable raw materials.

Assam Agricultural University (AAU) with the effort of Department of Food and Nutrition, College of Home Sciences, Jorhat and with technical knowledge of our company has developed a micronutrient-fortified food in the name of Assam Mix. Focal aim of developing a weaning mix “Assam – Mix”, in the Department of Food and Nutrition, AAU was to formulate a nutrient – dense complimentary food for the infant using locally available and culturally acceptable infant food using prevalent technology for the purpose. This weaning mix was designed to reinforce with a cereal – pulse – oilseed pre-mix, following the guidelines of ICMR, New Delhi. Nutritive values of Assam Mix are almost at par with the costly commercial infant formulae available in the market.

On the auspicious day of 30th December 2011, we signed Memorandum of Understanding with Assam Agricultural University, Jorhat

Aasray Concept Foods, represented by Mr Amrit Deorah and Assam Agricultural University represented by its Registrar Mrs Krishna Gohain signed the MOU in the presence of the Honorable Vice Chancellor, AAU – Dr KM Bujarbaruah, Formulator of the product DrBasantiBaroova, DrMinaxiPathak, Dean Faculty of Home Science, AAU and various other dignitaries.

Assam Agricultural University (AAU) with the effort of Department of Food and Nutrition, College of Home Sciences, Jorhat and with technical knowledge of our company has developed a micronutrient-fortified food in the name of Assam Mix. Focal aim of developing a weaning mix “Assam – Mix”, in the Department of Food and Nutrition, AAU was to formulate a nutrient – dense complimentary food for the infant using locally available and culturally acceptable infant food using prevalent technology for the purpose. This weaning mix was designed to reinforce with a cereal – pulse – oilseed pre-mix, following the guidelines of ICMR, New Delhi. Nutritive values of Assam Mix are almost at par with the costly commercial infant formulae like Cerelac, Nestum, etc.

about

Leadership & Team

We are a company with diverse talents and skills and our leadership structure offers a dynamic atmosphere in which talented, creative & motivated people thrive. We don’t just acknowledge hard work and achievements but we reward it and groom it.
Apart from the promoters, our team can boast of some of the finest in the industry, mention of a few is very important-

1. Basanti Baroova

Formulator of Assam Mix,
Ex – Professor and Head,,
Dept. of Food and Nutrition,Faculty of Home Sciences,Assam Agricultural University (AAU),Jorhat – 785013,Phone – 94350-52560
Academic Qualification : – Ph. D (Food and Nutrition, 1988)
Position of Responsibility : – Executive Member, Nutrition
Society of India Chief Technical Advisor : – Nutrition – Aasray Concept Foods

2. Amrit Deorah

CEO, Aasray Concept Foods

Academic Qualification –

MSc Finance – Warwick Business School, England

BA Economics Hons – University of Delhi, India

Entrepreneur by profession but an economist by heart, he has always been concerned about health and education at lower level of society. Developing of supplementary nutritious food for his state has been one of the major factors in setting up the manufacturing unit in Assam.

Email – amritdeorah@gmail.com

3. Mrs Nazneen Rafia Laskar

Quality Head, Aasray Concept Foods
An M.Sc in Biotechnology from Guwahati University.
She has more than 6 years of experience in Quality Control and has worked with various reputed companies like Parle, Agro etc.In addition to above, we have various machine operators, food technologists and other skilled labours. We emphasis to always employ local people and provide them with training for better future.

 

4. Mr. Ashim Gogoi

Business Development Officer – Assam Mix
An MA in Assamese from Dibrugarh University, he has been an ardent worker for18 years in health, nutrition and sanitation in the grass root level of Assam. He has been associated with various projects for Vivekananda Kendra, Nehru Yuva Kendra, UNICEF linked NGO projects and Assam State AIDS Control Society linked projects

 

In addition to above, we have various machine operators, food technologist and other skilled labors. We emphasize to always employ local people and provide them training for better future

Manufacturing Facility

 Our manufacturing facility boasts of a complete backward integration wherein we clean and wash the cereal thoroughly before processing it. It is a state of the art facility with a continuous automatic line with minimal hand touch. Food touching part is all SS 304 with very stringent mandate for cleaning the equipment. Please check our QUALITY page for all the details regarding safety and hygiene maintained in the facility.

Factory Address –

Amingaon, Guwahati-781031, Assam.

Office Correspondence Address –

22, Amrawati Path, 1st Floor, Chrisitan Basti, G.S. Road, Assam

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